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Intellectual Property

Anti-counterfeiting & Brand Protection

Counterfeit products are eroding your brand and your revenue.

Comprehensive enforcement programmes to detect, seize and prosecute counterfeiters — in the market and at the border. We coordinate police raids, customs recordal, civil injunctions and criminal proceedings.

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What's Included
Market Surveillance & Investigation
Customs IP Recordal
Police Raid Coordination
Civil Injunction & Enforcement
Criminal Prosecution
+3 more services included
About This Service

Anti-counterfeiting & Brand Protection at VS Arora & Co.

Counterfeiting is not just a brand problem — it is a public safety issue that costs rights owners billions annually and puts consumers at risk. From fake pharmaceuticals to counterfeit electronics and duplicate FMCG products, infringers operate at scale, and only a multi-layered enforcement strategy stops them.

VS Arora & Co. designs and executes end-to-end anti-counterfeiting programmes: brand audits, market investigation, police raid coordination, customs IP recordal, civil injunctions and criminal prosecution. Our network of investigators and liaison with law enforcement agencies enables swift, decisive action wherever counterfeiters operate.

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Services Covered

What's Included

Market Surveillance & Investigation
Customs IP Recordal
Police Raid Coordination
Civil Injunction & Enforcement
Criminal Prosecution
Online Brand Protection & Takedowns
Border Control Measures
Anti-piracy Operations
Our Process

How It Works

1
1

Brand Audit & Intelligence

We map your IP rights, identify target markets and engage investigators to gather evidence of counterfeiting through test purchases and surveillance.

2
2

Raid Planning & Execution

Working with the police, we obtain raid authorisation, accompany officers to manufacturing and distribution premises and seize counterfeit goods and equipment.

3
3

Legal Action

We file FIRs, criminal complaints and civil suits simultaneously, seeking injunctions, damages and destruction of seized goods to maximise deterrence.

4
4

Ongoing Monitoring

We establish a monitoring programme to detect new counterfeit activity early, including border alerts via customs IP recordal to intercept fakes at the point of entry.

Why VS Arora & Co.

Why Clients Choose Us

15+
Years of IP & Litigation Practice

Deep expertise across trademark, patent, copyright, corporate and general litigation built over 15+ years of active practice.

PAN India
Filing & Representation

We file before all IP Registries, High Courts and Tribunals across India — no matter where your matter needs to be heard.

Free
First Consultation

We give you a clear-eyed assessment of your matter — what the options are, what it will cost and what to expect — before you commit.

100%
Transparent Fees

No hidden charges. We quote fixed fees for standard matters and provide detailed cost estimates for complex litigation.

FAQs

Frequently Asked Questions

Q

What is customs IP recordal?

A

Customs IP recordal registers your IP rights with the Customs authorities so that border officials can identify and seize counterfeit goods that match your brand before they enter the market.

Q

Can I get counterfeit goods destroyed?

A

Yes. Courts routinely order the destruction of seized counterfeit goods as part of the relief in IP infringement proceedings. We pursue this as a standard part of enforcement actions.

Q

Can online fakes be removed?

A

Yes. We submit takedown requests to e-commerce platforms (Amazon, Flipkart, Meesho, etc.) and social media platforms, and obtain court orders requiring removal where platforms do not comply voluntarily.

Q

How do I know if my brand is being counterfeited?

A

Common signs include unusual price undercutting by unauthorised sellers, customer complaints about product quality, and identical-looking products sold through grey market channels. Our market investigation service identifies the full extent of counterfeiting activity.

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